When developing a strategy, there are 2 opposing concepts that must be balanced - Risk and Reward. There are two known philosophies to take into account when determining the methodologies: “The best offense is a good defense”. “The best defense is a good offense” Understanding these 2 philosophies and when each is appropriate, is a key factor in determining a plan of action. Generally speaking, risk and reward are proportionate - the greater risk a person is willing to take (potential loss), the higher the potential for reward. For example, there are different bets you can make at a roulette wheel. If you have $1000 to gamble and pick a specific number to bet it on, you have the opportunity to win $35,000, whereas if you pick red/black you only have the opportunity of winning $1,000. In both cases, the odds are that you are going to lose, but the risk is much greater when choosing a specific number. When choosing an objective, you have to understand what you want to accompli...