To successfully develop a personal brand on social media, you should develop a strategy for how you want to get there. This strategy is developed in stages and will enable you to build an execution plan. The first thing you have to decide is what is a long-term goal of your personal brand. A few examples: When professional acquaintances think of me, I want them to think of a Security Expert When a question in CI/CD comes up, I want to be the obvious person to ask When an associate wants to understand Marketing Strategy, they'll schedule a meeting with me By defining this long-term goal of what you would like, you enable yourself to visualize, develop a plan to accomplish and actualize it. You might also want to define various stages or milestones along the way, so that you can more easily measure success. When building an implementation plan, you have to realize that success doesn't happen overnight, but is a result of a continual presence over the course of a period of time. I...