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Personal Brand Strategy

To successfully develop a personal brand on social media, you should develop a strategy for how you want to get there. This strategy is developed in stages and will enable you to build an execution plan.


The first thing you have to decide is what is a long-term goal of your personal brand. A few examples:

  • When professional acquaintances think of me, I want them to think of a Security Expert
  • When a question in CI/CD comes up, I want to be the obvious person to ask
  • When an associate wants to understand Marketing Strategy, they'll schedule a meeting with me

By defining this long-term goal of what you would like, you enable yourself to visualize, develop a plan to accomplish and actualize it. You might also want to define various stages or milestones along the way, so that you can more easily measure success.

When building an implementation plan, you have to realize that success doesn't happen overnight, but is a result of a continual presence over the course of a period of time.

It should include the following:

  • The platform(s) that I plan to use
  • The type of content I will be writing (new features, tips/tricks, use cases, stories, methodologies, ...)
  • The quantity of articles, posts/tweets, shares/retweets, comments/replies that you plan on doing
  • Other players in this space who you should be following and interacting with

Interaction is often more than a single comment on someone else's post. You don't want to take over someone else space, but you can open a conversation and have bidirectional conversation. You want to make sure that you don't leave comments on your posts/articles unanswered. If someone comments on something you wrote, try to engage with them. Tagging people is a great way to encourage engagement. You should tag people who are relevant to what you've written, asking what they think about it. Don't over-tag, though. If you tag people who aren't relevant to what you're writing, it annoys them.


Metrics are a good way to measure your progress. At the beginning, you probably won't get very many views/likes/comments. You have to keep plugging away until you are noticed. The more you engage with other people that more likely it is that they will engage back. If someone wrote content that has a connection to what you wrote, add a comment similar to, "that is very interesting, I recently wrote about a similar approach" and give the link to your article.

By taking the time to strategize and plan your personal brand, you will have a much greater chance of succeeding.

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